The problem is that EA did not realize this was
FIFA 23 Coins a problem and unintentionally released it and flooded the market with a huge supply of the game, and seeing all prices drop rapidly and some players losing more than one million coins in value, or around PS200 for purchases through a third-party.
EA has not yet made a statement regarding the mistake. However, the damage on the market is permanent. Many, if maybe all players have lost value, and although the market has improved somewhat after the demise of the pack as well as the in turn, the lack of supplies for FUT Hero items, the loss of coins is irreversible.
Participants who managed to purchase the pack may be in greater luck, however because the pack was advertised as non-tradeable (meaning that it could not be sold on the transfer market) There have been instances when EA has offered a pack with an incorrect description it is typical for them to compensate players with the original pack, meaning some gamers could be given 2 FUT Hero cards in exchange for as little as 25,000 coins.
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A glitch in one of FIFA 23's"Hero" packs has been quite expensive after a tradeable FIFA Ultimate Team Hero product was put on the virtual transfer market within the game with a reduced price. Unrest ensued as players sought to dispose of their assets when their value dropped, hoping to
buying FUT 23 Coins recover losses since the market was inundated.